trend

Account-Based Marketing (ABM) is really just common sense: it’s about building human relationships at scale. By understanding who you’re talking to and providing insights that matter to them, you create lasting relationships—and, as a result, drive more growth.

Upcycling is the lifestyle choice that’s catching fire right now–especially in the fashion and home decor sectors. If you’re working with France, you’ll need to ride this wave before your competitors do!

Yes, things are tense, but with the right moves, your business can do more than just survive—you can thrive. Stay flexible, keep your eyes open, and be ready to seize the moment.

Garden Gourmet is showing us all how to make green marketing work. By focusing on great taste, smart partnerships, and clear communication, they’re making it easier for everyone to choose plant-based. There’s a lot to learn from their approach.

What really strikes me about these activations is that these brands do care about transactions – but above all, they are offering an experience and building a lasting connection.

AI is changing the world, and marketing is no exception. But with new technology comes new rules. The upcoming AI Act from the European Union (EU) will change how we use AI in marketing. For those of us in small and medium-sized businesses (SMEs), it’s important to know what’s coming and how to get ready. […]

France and Germany have a lot more common ground and opportunites for cooperation than mutual challenges.

The Energy markets in France and Germany both have strong aces up their sleeves and significant challenges to face.