Plant-based food is having a real moment in France, and one brand is leading the charge 👉 Garden Gourmet. It’s Nestlé’s go-to for all things veggie.
Here’s how they’re changing the way we eat.
1. Taste above all
Garden Gourmet knows that people won’t switch to plant-based foods if they don’t taste good. That’s why they’re always coming up with new and tasty products—24 and counting! From BBQ-ready veggie sausages to breaded bites that mimic seafood, they’re proving that going green can be delicious and fun.
Make it yours: Innovation is key. If you want people to choose your sustainable products, they need to be just as good—if not better—than what they’re used to.
2. Team Up, Don’t Compete
Instead of worrying about other plant-based brands, Garden Gourmet sees them as allies. More players in the market mean more people talking about plant-based eating, which is a win for everyone.
Make it yours: Embrace the community. When it comes to sustainability, collaboration can help everyone grow and make green choices more mainstream.
3. Partner with Big Events
Garden Gourmet hit the jackpot by teaming up with the Paris 2024 Olympics. They’re supplying plant-based foods across all Olympic venues, giving their products huge visibility and showing the world that plant-based can be part of major events.
Make it yours: Big events can give your products a big boost. It’s a chance to show off what you’ve got to a wide audience and make sustainable choices feel like the norm.
4. Make It Easy for People to Say Yes
Garden Gourmet gets that some people are hesitant about plant-based foods—they worry about taste, price, or whether it’s really healthy. They tackle these concerns head-on with fun campaigns, competitive pricing, and clear info about the health benefits of their products.
Make it yours: Address concerns directly. Make it easy for people to choose your green products by removing barriers and answering their questions.
5. Get Social with Influencers
To reach younger audiences, Garden Gourmet has turned to influencer marketing. By surprising influencers with delicious plant-based meals, they’ve shown that green eating can be just as satisfying as traditional options.
Make it yours: Social media is your friend. Influencers can help you spread the word and make sustainability cool, especially with younger crowds.
6. Be Open and Honest
Garden Gourmet also focuses on being transparent about what’s in their food. They highlight their products’ Nutri-Score ratings and simple ingredients, reassuring consumers that they’re both healthy and sustainable.
Make it yours: Transparency builds trust. Being open about your products’ benefits can help ease concerns and build a loyal customer base.
Garden Gourmet is showing us all how to make green marketing work. By focusing on great taste, smart partnerships, and clear communication, they’re making it easier for everyone to choose plant-based. There’s a lot to learn from their approach.
Want to play green in France?
Let’s talk!
